SONIFES is conceived primarily to be an historic tribute to creative productivity on the one hand and an agent of cultural renewal on the other hand, with emphasis on the strength in and beauty of our cultural diversity. It doubles as a public relations tool for the society and its diverse publics.
At SONIFES, we cherish Nigeria’s rich cultural heritage, as well as its diversity which no doubt constitutes its unique selling point.
We love to sing and dance; we also passionately promote our local art, craft and fabric. But beyond the aesthetic and entertainment value of our culture is its regrettably dormant capacity to address specific challenges that confront us today as a nation. This is the gap SONIFES is irreversibly committed to filling. For us at SONIFES, culture means more than colours and sounds; it means those values and virtues of the old such as discipline, hard work, honesty, service and spirit of
brotherliness – all of which today’s Africa is in dire need of. Functional culture is our creed!